As you will note, Scanlan's sly humor is evident here!
Introduction
to cartoon
Each of us approaches
research with a unique set of beliefs and values that we most likely acquired
through personal and professional experience, and education. These beliefs and
values might influence how we interpret observations and reach conclusions
based on these observations. As a result, each of us wears a paradigm or
invisible costume during the research process. The following cartoon
illustrates how people who wear certain costumes might respond when they
receive a piece of candy, which serves as a metaphor for data.
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