I am probably just about the last qualitative researcher on the block to figure out its existence (it was founded in 2005), but I am glad I finally caught up to it.
Business is such a rich place for ethnographic inquiry right now. Marketing is leaping full force into the use of qualitative research. As I wrote in an earlier blog entry, The Qualitative Report has done a great service by making us qualitative researchers aware of the expansion into business.
I was excited to read that they have an upcoming conference (10/14-17/2012 at Savannah College of Art and Design), but then saddened to realize I have conflict. However, I am looking forward to trying to go to a future conference (they say they are now up to about 300 participants--not bad).
To situate them, their web page says that:
EPIC works in partnership with the American Anthropological Association (AAA) through the sub-section of the National Association of Practicing Anthropologists (NAPA).
I'll give the dog the last word on this.