Tuesday, May 10, 2011

Qualitative Research and the Future

Here are a couple of trends that I think will have a powerful effect on qualitative research.

1. Big Data

2. Ubiquitous computing

3. Cyber Ethnography

4. Visualization and spatial technologies

I think that these forces will reconceptualize qualitative research around us. So why is the hard core of qualitative research silent on these points?

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