Sunday, December 18, 2011

QRN Brown Bag December 13: Steve Tello and Yi Yang

University of Massachusetts LowellImage via WikipediaTello and Yang presented the last Qualitative Resarch Network Brown Bag on the UMass-Lowell campus for the Fall 2011 semester.  The topic "How Nascent Entrepreneurs Leverage Networks in a University Network" drew a large audience from many corners of campus. 

The two are working with cases drawn from a university incubator for medical devices.  They found significant distinctions among the case examples, particularly between entrepreneurs who had prior experience with full product development processes and those who did not. 

What I particularly enjoyed in their presentation is their discussion of their process as qualitative researchers.  The description of how submitting to a presentation and getting feedback helped them to hone in on their analysis issues was very helpful. 

As in any field, even when a methodology is accepted (and in business qualitative research is a newer acquisition) each reader will come with their own pre-conceptions of that methodology.  We discussed the ways this affects the journal review process.

I can't wait to see where they will go next with this research.  I am sure there is going to be more to come.

Speaking of more to come...the Qualitative Research Network also has more to come in the next semester.  Plans are afoot for another great semester.  

Enhanced by Zemanta

No comments: